About Ashnoor

General Trading Company

Your Trusted Partner in Animal Feeds, Forages & Fibers, and FMCG Trading Across the UAE & GCC

Ashnoor is a leading supplier of high-quality animal nutrition solutions, premium forages & fibers, and FMCG products in the UAE and GCC. Since 2005, we have been dedicated to supporting farmers, livestock owners, and agribusinesses by delivering superior feed, forages, and essential consumer goods that enhance efficiency and productivity. With a strong presence in the region, Ashnoor ensures consistent quality, reliable supply chains, and expert support for livestock and agricultural businesses. We work closely with global and regional suppliers to provide customized solutions that meet the unique dietary and operational needs of our customers.

Whether you're looking for specialized animal feed, premium forages for horses, camels, and ruminants, or high-quality FMCG products, Ashnoor is your trusted partner for excellence in trading, distribution, and supply chain management.

Our Vision

"To be the leading provider of high-quality animal feeds, forages, fibers, and FMCG products in the UAE & GCC, ensuring the health and well-being of livestock and delivering value-driven solutions for our customers." We are committed to revolutionizing the trading industry by ensuring quality, affordability, and sustainability in every product we offer. Our vision is to be a trusted, innovative, and customer-focused trading company, ensuring farmers, distributors, and businesses have access to the best products at the most competitive prices.

Our Mission

At Ashnoor, our mission is to:

✅ Provide top-tier animal feeds to enhance livestock health and productivity.

✅ Offer premium forages & fibers for horses, camels, and ruminants.

✅ Ensure a seamless supply chain of FMCG products for businesses and retailers.

✅ Deliver reliable and cost-effective solutions tailored to customer needs.

✅ Strengthen our presence across the UAE & GCC with superior service and innovation.

We believe in quality, trust, and sustainability—ensuring that every product we deliver meets the highest industry standards.

We are trusted by more than 100 clients

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot.

Why Choose Ashnoor?

We provide a wide range of premium animal feeds, ensuring balanced nutrition for various livestock species, including poultry, cattle, camels, sheep, goats, and horses.

We offer specialized forage solutions to meet the nutritional requirements of horses, camels, and ruminants, including:

We supply high-quality FMCG products, ensuring a steady supply of essential goods to retailers, supermarkets, and distributors across the UAE and GCC.

📌 FMCG – Food

📌 FMCG - Non-Food

We leverage strong supplier relationships and a streamlined logistics network to offer affordable, high-quality products without compromising on standards.

With a robust distribution network, we ensure on-time deliveries to farms, feed mills, FMCG distributors, and retailers across the UAE & GCC.

Our team of industry experts provides customized guidance to help businesses maximize efficiency, reduce costs, and improve livestock performance.